Customer Complaints—A Pain Point? Or an Opportunity for Improvement?

customer complaints frown

When your business receives a customer complaint, it is natural to feel defensive. However, keep in mind that most complaints will be genuine issues from disappointed customers. Their intent is an authentic gesture to let you know that your business has made a mistake. How you respond when you receive a complaint—especially in the landscape … Read more

How Banks Can Embrace the Growing Gig Economy—and Thrive in It

Gig economy workers

The term “gig economy” originated in early 2009 at the height of the financial crisis. It referred to people who were unemployed and making a living by “gigging,” or working several part-time jobs to make ends meet. Times have changed! Today when somebody refers to the gig economy, it’s in reference to the 25%-35% of … Read more

Path to Success: The Banking Technology Modern Banks Need is Data Driven and Customer Centric

Path to Success Modern Banking Technology Key

Data is the one thing that modern banks need to succeed. That’s what Matt McAllister, CEO of Fluid PR, Inc., says in his recent article. But it’s not that easy. Banks must be able to understand and fully leverage their data, and to do that, they need the right banking technology. McAllister purports that these … Read more

6 Marketing Automation Campaigns Banks Should Run to Drive Customer Retention

Katabat Marketing Automation eBook Cover

There are so many statistics floating around out there telling us that current customers are worth more and cost less than new customers. So why aren’t we acting on this information? Invesp Consulting reports that 44% of companies admit to placing greater focus on customer acquisition than customer retention. Only 18% actually focus more on … Read more