Personalize Communication to Drive Loyalty (Or, Why You Need to Know Who You’re Talking To)

Woman using her mobile phone outdoors

Since I last wrote about Accenture’s report, titled “Financial Providers: Transforming Distribution Models for the Evolving Consumer,” I’ve been thinking a lot about effective communications with emerging Gen YZ personas. Should I take an academic approach? Should I channel my inner Aesop and weave together a parable? What I landed on was to take my … Read more

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