Marketing Automation Puts Customers in the Driver’s Seat

marketing automation

As 2018 approached, I heard speculation that 2018 would be the year of data. No, the year of data protection. No, wait, the year of data transparency. 2018 would be the year of artificial intelligence (AI). But what has really happened? It’s been the year of Customer Control. Think about it. In a sense, all … Read more

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