Cowboy Up: How to Capture the Right Multichannel Campaign Management System

Cowboy on Horse Illuminating Path Forward

In the Old West, a cowboy depended on his horse to help control huge herds of cattle that wanted to go in all directions. The challenge was that first he had to find the right horse and tame it. The feeling of approaching a herd of longhorn steers is probably familiar to today’s marketers. You … Read more

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