Katabat’s Kyle Christensen chats with Mary Shacklett of Transworld Data about the future of interactive marketing. Continuous engagement between the company and the customer throughout marketing, sales, order fulfillment, and service means companies know what their customer wants at all times. Are companies going to have to reconstruct the way they interact with their customers? Yes. Is the payoff worth it? Definitely. Read the entire article here.
1 min read