In an increasingly mobile world, customers are more connected than ever. Nearly all consumers are highly digitally active across several channels. Harness their focus and reach them leveraging the combined multichannel power of email, social media, digital marketing, print mail, IoT, and more. According to ARF, adopting multichannel campaign management (MCCM) can increase your ROI by 35%.
Multichannel campaign management is a smart way to optimize your outreach efforts. It makes use of the various channels that customers use to engage with brands and puts your message directly in their line of sight. You can use data and analytics to determine when customers are most receptive to your messaging and tailor your approach accordingly.
It’s critical—but difficult—to get your business’ message to stand out from all of the rest. No longer is it enough to simply put your message out there: you must deliver it straight to your customer, in the format they want to see it.
Embrace the Four Drivers of Successful Multichannel Campaign Management
The four drivers of successful MCCM are Capture, Optimize, Integrate, and Automate.
- Data must be captured to understand your customers.
- This data must be optimized to create campaigns for your customers across channels.
- These campaigns must be integrated to ensure brand consistency.
- Automation helps deliver your message to customers at the right time, in the right format.
Our ebook, Evolving With Your Customer: How to Best Leverage Multichannel Campaign Management, further breaks down how to maximize your multichannel marketing efforts. It’s imperative to evolve with the changing marketing landscape to keep your business relevant and retain customer interest.
Learn more about leveraging multichannel campaign management to increase your ROI, enhance the customer experience, and improve your business. Get the ebook now.