11 Questions You Should Be Asking Customers Who Are Victims of Fraud

fraud case

If you attended the Money 2020 conference in Las Vegas this past October, you couldn’t take 10 steps in any direction without running into a vendor pushing their fraud solution…and for good reason: The numbers are staggering: Balances from synthetic fraud – where fraudsters create fictitious identities with the intent to open fraudulent accounts — … Read more

Marketing Automation Puts Customers in the Driver’s Seat

marketing automation

As 2018 approached, I heard speculation that 2018 would be the year of data. No, the year of data protection. No, wait, the year of data transparency. 2018 would be the year of artificial intelligence (AI). But what has really happened? It’s been the year of Customer Control. Think about it. In a sense, all … Read more

Customer Complaints—A Pain Point? Or an Opportunity for Improvement?

customer complaints frown

When your business receives a customer complaint, it is natural to feel defensive. However, keep in mind that most complaints will be genuine issues from disappointed customers. Their intent is an authentic gesture to let you know that your business has made a mistake. How you respond when you receive a complaint—especially in the landscape … Read more

6 Marketing Automation Campaigns Banks Should Run to Drive Customer Retention

Katabat Marketing Automation eBook Cover

There are so many statistics floating around out there telling us that current customers are worth more and cost less than new customers. So why aren’t we acting on this information? Invesp Consulting reports that 44% of companies admit to placing greater focus on customer acquisition than customer retention. Only 18% actually focus more on … Read more

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