Time to Get the Message With Two-Way SMS

Two-Way SMS Transforming Retail and Insurance eBook Cover

There’s a reason why Nordstrom has an excellent reputation for customer experience. The retailer has been listening to what customers want for over a century. As Forbes points out, what that entails today is up-to-the-minute innovations in digitally enabled shopping. Nordstrom has been particularly innovative in its approach to shopping via SMS text messaging. Nordstrom’s … Read more

Katabat Teams With LivePerson to Deliver B2C Two-Way SMS Messaging

Katabat today announced the launch of the company’s highly anticipated Two-Way SMS product. Reaching customers via the channels they prefer is a key element of a personalized marketing approach. For many of today’s customers, short messaging service (SMS) text messaging on mobile devices is their preference. According to Dimension Data, while 89 percent of customers … Read more

Get Real… Customer Engagement with Two-Way SMS

Man-Texting_Two-Way-SMS

A few days ago, the retail world was abuzz with news that Lowe’s has entered into an agreement with Apple. Under their new agreement, Lowe’s will leverage Apple’s Business Chat platform and begin to offer its customers a new way to engage with the brand: two-way SMS. Marketing communication, traditionally, has been a lot like … Read more