How to Increase Your ROI With Multichannel Campaign Management

Multichannel campaign management Katabat

In an increasingly mobile world, customers are more connected than ever. Nearly all consumers are highly digitally active across several channels. Harness their focus and reach them leveraging the combined multichannel power of email, social media, digital marketing, print mail, IoT, and more. According to ARF, adopting multichannel campaign management (MCCM) can increase your ROI by … Read more

Cowboy Up: How to Capture the Right Multichannel Campaign Management System

Cowboy on Horse Illuminating Path Forward

In the Old West, a cowboy depended on his horse to help control huge herds of cattle that wanted to go in all directions. The challenge was that first he had to find the right horse and tame it. The feeling of approaching a herd of longhorn steers is probably familiar to today’s marketers. You … Read more

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