Time to Get the Message With Two-Way SMS

Two-Way SMS Transforming Retail and Insurance eBook Cover

There’s a reason why Nordstrom has an excellent reputation for customer experience. The retailer has been listening to what customers want for over a century. As Forbes points out, what that entails today is up-to-the-minute innovations in digitally enabled shopping. Nordstrom has been particularly innovative in its approach to shopping via SMS text messaging. Nordstrom’s … Read more

Artificial Intelligence: Breaking Down More AI Misconceptions

Artificial Intelligence AI Robot

There is no doubt that artificial intelligence (AI) is transforming how we do business. AI holds much promise but is often misunderstood. A recent LivePerson and Forrester webinar got me thinking about common questions and misconceptions that people often have about AI and its role in the industry. Here I break down some of the … Read more

The Talk at CBA LIVE: Thoughtful Expansion of Technology and Customer Communication!

CBA LIVE 2018

The Consumer Bankers Association’s CBA LIVE 2018 conference was fantastic! There were so many great people, enlightening presentations, and reflective discussions. I am at the same time energized and exhausted! I was particularly excited that two topics getting a lot of attention were technology and customer communication. At Katabat, our purpose is providing our clients … Read more

Katabat Teams With LivePerson to Deliver B2C Two-Way SMS Messaging

Katabat today announced the launch of the company’s highly anticipated Two-Way SMS product. Reaching customers via the channels they prefer is a key element of a personalized marketing approach. For many of today’s customers, short messaging service (SMS) text messaging on mobile devices is their preference. According to Dimension Data, while 89 percent of customers … Read more

Real Talk About Artificial Intelligence: Forrester Says Invest Now

Artificial Intelligence Universe Infused in Humanity

I recently had the opportunity to attend a webinar hosted by LivePerson and featuring Forrester discussing artificial intelligence (AI). Forrester presented compelling research looking ahead at the kinds of tasks and job categories that are being automated and turned over partially or wholly to AI. The presenters made a strong case that AI implementation is … Read more

Get Real… Customer Engagement with Two-Way SMS

Man-Texting_Two-Way-SMS

A few days ago, the retail world was abuzz with news that Lowe’s has entered into an agreement with Apple. Under their new agreement, Lowe’s will leverage Apple’s Business Chat platform and begin to offer its customers a new way to engage with the brand: two-way SMS. Marketing communication, traditionally, has been a lot like … Read more