Time to Get the Message With Two-Way SMS

Two-Way SMS Transforming Retail and Insurance eBook Cover

There’s a reason why Nordstrom has an excellent reputation for customer experience. The retailer has been listening to what customers want for over a century. As Forbes points out, what that entails today is up-to-the-minute innovations in digitally enabled shopping. Nordstrom has been particularly innovative in its approach to shopping via SMS text messaging. Nordstrom’s … Read more

How Banks Can Embrace the Growing Gig Economy—and Thrive in It

Gig economy workers

The term “gig economy” originated in early 2009 at the height of the financial crisis. It referred to people who were unemployed and making a living by “gigging,” or working several part-time jobs to make ends meet. Times have changed! Today when somebody refers to the gig economy, it’s in reference to the 25%-35% of … Read more

Path to Success: The Banking Technology Modern Banks Need is Data Driven and Customer Centric

Path to Success Modern Banking Technology Key

Data is the one thing that modern banks need to succeed. That’s what Matt McAllister, CEO of Fluid PR, Inc., says in his recent article. But it’s not that easy. Banks must be able to understand and fully leverage their data, and to do that, they need the right banking technology. McAllister purports that these … Read more

Cowboy Up: How to Capture the Right Multichannel Campaign Management System

Cowboy on Horse Illuminating Path Forward

In the Old West, a cowboy depended on his horse to help control huge herds of cattle that wanted to go in all directions. The challenge was that first he had to find the right horse and tame it. The feeling of approaching a herd of longhorn steers is probably familiar to today’s marketers. You … Read more

6 Marketing Automation Campaigns Banks Should Run to Drive Customer Retention

Katabat Marketing Automation eBook Cover

There are so many statistics floating around out there telling us that current customers are worth more and cost less than new customers. So why aren’t we acting on this information? Invesp Consulting reports that 44% of companies admit to placing greater focus on customer acquisition than customer retention. Only 18% actually focus more on … Read more

Katabat Teams With LivePerson to Deliver B2C Two-Way SMS Messaging

Katabat today announced the launch of the company’s highly anticipated Two-Way SMS product. Reaching customers via the channels they prefer is a key element of a personalized marketing approach. For many of today’s customers, short messaging service (SMS) text messaging on mobile devices is their preference. According to Dimension Data, while 89 percent of customers … Read more

Real Talk About Artificial Intelligence: Forrester Says Invest Now

Artificial Intelligence Universe Infused in Humanity

I recently had the opportunity to attend a webinar hosted by LivePerson and featuring Forrester discussing artificial intelligence (AI). Forrester presented compelling research looking ahead at the kinds of tasks and job categories that are being automated and turned over partially or wholly to AI. The presenters made a strong case that AI implementation is … Read more