Shift Your Focus to Succeed in Digital Onboarding

onboarding

Cross-selling and upselling are important ways to build relationships with customers, but it needs to be individualized and done at the right time. The person who expects her barista to know ahead of time that she always gets a grande, quad, nonfat, one-pump, no-whip mocha is also going to expect her bank to accurately predict … Read more

6 Marketing Automation Campaigns Banks Should Run to Drive Customer Retention

Katabat Marketing Automation eBook Cover

There are so many statistics floating around out there telling us that current customers are worth more and cost less than new customers. So why aren’t we acting on this information? Invesp Consulting reports that 44% of companies admit to placing greater focus on customer acquisition than customer retention. Only 18% actually focus more on … Read more

Katabat Teams With LivePerson to Deliver B2C Two-Way SMS Messaging

Katabat today announced the launch of the company’s highly anticipated Two-Way SMS product. Reaching customers via the channels they prefer is a key element of a personalized marketing approach. For many of today’s customers, short messaging service (SMS) text messaging on mobile devices is their preference. According to Dimension Data, while 89 percent of customers … Read more

Get Real… Customer Engagement with Two-Way SMS

Man-Texting_Two-Way-SMS

A few days ago, the retail world was abuzz with news that Lowe’s has entered into an agreement with Apple. Under their new agreement, Lowe’s will leverage Apple’s Business Chat platform and begin to offer its customers a new way to engage with the brand: two-way SMS. Marketing communication, traditionally, has been a lot like … Read more