Marketing Automation Puts Customers in the Driver’s Seat

marketing automation

As 2018 approached, I heard speculation that 2018 would be the year of data. No, the year of data protection. No, wait, the year of data transparency. 2018 would be the year of artificial intelligence (AI). But what has really happened? It’s been the year of Customer Control. Think about it. In a sense, all … Read more

5 Ways Lenders Can Be Ready When(ever) the Next Recession Hits

A recession is coming next year. A recession is coming this fall. Nobody knows exactly when a recession will happen, but most economists agree that one is likely on the horizon. Public- and private-sector debt levels are high, many experts believe that assets are currently overvalued, and wage pressure is expected to continue to rise. … Read more