Marketing Automation Puts Customers in the Driver’s Seat

marketing automation

As 2018 approached, I heard speculation that 2018 would be the year of data. No, the year of data protection. No, wait, the year of data transparency. 2018 would be the year of artificial intelligence (AI). But what has really happened? It’s been the year of Customer Control. Think about it. In a sense, all … Read more

6 Marketing Automation Campaigns Banks Should Run to Drive Customer Retention

Katabat Marketing Automation eBook Cover

There are so many statistics floating around out there telling us that current customers are worth more and cost less than new customers. So why aren’t we acting on this information? Invesp Consulting reports that 44% of companies admit to placing greater focus on customer acquisition than customer retention. Only 18% actually focus more on … Read more